by Brad Pauquette | Jan 7, 2023 | Entrepreneurship, Platform Building
This is a hard truth. But you need to hear it. So does every other writer you know. I need to hear it. I am getting the results I deserve. I am not unlucky. It’s not that I haven’t “gotten my break.” Things are not harder for me than they are for someone else. If I’m...
by Brad Pauquette | Dec 4, 2022 | Platform Building
One of the most common mistakes I see new authors making is focusing on capitalizing on their work too early. Until you have an audience that can sustain a fulltime income that you can live on, your top goal is to connect with new readers. To win the game, so to...
by Brad Pauquette | Feb 3, 2022 | Platform Building
Before I got into publishing, I worked as a small business consultant. I helped small businesses develop their brands and implement web marketing campaigns (website, social media, etc.). Becoming an author is exactly the same as developing a small business. Just like...
by Brad Pauquette | Jul 28, 2021 | Author Marketing
The math may be hard, but the concept is easy (and so important)! Plus 5 bad investments authors love to make. What is opportunity cost? You might hear this word thrown around in a business sense from time to time. Opportunity cost is the idea that if you invest in...
by Brad Pauquette | May 28, 2021 | Author Marketing, Brad's Thoughts
When I was in the fifth grade I won this really cool 4-square ball at AWANA. It was multi-toned blue, swirled together, like the way the ocean looks from space. We were playing at recess one day, and I felt like I had been treated unfairly. Who knows why? Probably a...
by Brad Pauquette | Feb 12, 2021 | Author Marketing, Platform Building
“Let’s do it.” “I’m lovin’ it.” “Mmmm, mmmm, good.” “In 15 minutes, save 15% or more on car insurance.” You can probably name all four of these companies just based on their slogans, and probably pass a test with 100 more. You’re bombarded with slogans every day of...
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