by Brad Pauquette | Jul 28, 2021 | Author Marketing
The math may be hard, but the concept is easy (and so important)! Plus 5 bad investments authors love to make. What is opportunity cost? You might hear this word thrown around in a business sense from time to time. Opportunity cost is the idea that if you invest in...
by Brad Pauquette | May 28, 2021 | Author Marketing, Brad's Thoughts
When I was in the fifth grade I won this really cool 4-square ball at AWANA. It was multi-toned blue, swirled together, like the way the ocean looks from space. We were playing at recess one day, and I felt like I had been treated unfairly. Who knows why? Probably a...
by Brad Pauquette | Feb 12, 2021 | Author Marketing, Platform Building
“Let’s do it.” “I’m lovin’ it.” “Mmmm, mmmm, good.” “In 15 minutes, save 15% or more on car insurance.” You can probably name all four of these companies just based on their slogans, and probably pass a test with 100 more. You’re bombarded with slogans every day of...
by Brad Pauquette | Mar 3, 2020 | Author Marketing, Brad's Thoughts
Around 1300BC, the Israelites fled from Egypt and were trapped between the Red Sea and an army of angry Egyptians. They were freaking out. Moses told them, “The Lord will fight for you; you need only to be still.” (Exodus 14:14, NIV. Some translations say, “be...
by Brad Pauquette | Aug 27, 2019 | Author Marketing, Classes, Events, Seminars
All of the opportunities I’ve enjoyed, by the grace of God, have stemmed from this one skill—copywriting. It is the foundation of everything else. Copywriting is the process of writing content for businesses. In essence, copywriting is the ability to write words that...
by Brad Pauquette | Jul 27, 2019 | Author Marketing, Platform Building
Part of the strategy I teach for growing your social media audience on Twitter instructs you to follow people who might like your content. If they don’t follow you back, you unfollow them. This is a common and effective strategy taught by many. This isn’t a follow...
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