by Brad Pauquette | Feb 3, 2022 | Platform Building
Before I got into publishing, I worked as a small business consultant. I helped small businesses develop their brands and implement web marketing campaigns (website, social media, etc.). Becoming an author is exactly the same as developing a small business. Just like...
by Brad Pauquette | Feb 12, 2021 | Author Marketing, Platform Building
“Let’s do it.” “I’m lovin’ it.” “Mmmm, mmmm, good.” “In 15 minutes, save 15% or more on car insurance.” You can probably name all four of these companies just based on their slogans, and probably pass a test with 100 more. You’re bombarded with slogans every day of...
by Brad Pauquette | Jul 27, 2019 | Author Marketing, Platform Building
Part of the strategy I teach for growing your social media audience on Twitter instructs you to follow people who might like your content. If they don’t follow you back, you unfollow them. This is a common and effective strategy taught by many. This isn’t a follow...
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