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The #1 advice every writer needs

The #1 advice every writer needs

by Brad Pauquette | Jan 7, 2023 | Entrepreneurship, Platform Building

This is a hard truth. But you need to hear it. So does every other writer you know. I need to hear it. I am getting the results I deserve. I am not unlucky. It’s not that I haven’t “gotten my break.” Things are not harder for me than they are for someone else. If I’m...
Prioritize readers and the profits will follow

Prioritize readers and the profits will follow

by Brad Pauquette | Dec 4, 2022 | Platform Building

One of the most common mistakes I see new authors making is focusing on capitalizing on their work too early. Until you have an audience that can sustain a fulltime income that you can live on, your top goal is to connect with new readers. To win the game, so to...
You’re trying too hard. Don’t cute your logo.

You’re trying too hard. Don’t cute your logo.

by Brad Pauquette | Feb 3, 2022 | Platform Building

Before I got into publishing, I worked as a small business consultant. I helped small businesses develop their brands and implement web marketing campaigns (website, social media, etc.). Becoming an author is exactly the same as developing a small business. Just like...
Authors: Write a Slogan that Works

Authors: Write a Slogan that Works

by Brad Pauquette | Feb 12, 2021 | Author Marketing, Platform Building

“Let’s do it.” “I’m lovin’ it.” “Mmmm, mmmm, good.” “In 15 minutes, save 15% or more on car insurance.” You can probably name all four of these companies just based on their slogans, and probably pass a test with 100 more. You’re bombarded with slogans every day of...
Use Twitter “Lists” to Build Valuable Relationships

Use Twitter “Lists” to Build Valuable Relationships

by Brad Pauquette | Jul 27, 2019 | Author Marketing, Platform Building

Part of the strategy I teach for growing your social media audience on Twitter instructs you to follow people who might like your content. If they don’t follow you back, you unfollow them. This is a common and effective strategy taught by many. This isn’t a follow...

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