I’m looking forward to connecting with you. I love the opportunity to not just share my experience and expertise with others, but to learn from my audience as well. Your thoughts and encouragement are such a big part of what makes my projects work. Thanks for being there!

Level Up Writer – AKA Don’t Uncle Rico

My oldest son wants to be a YouTube star. Not to brag, but he's good at it. For twelve years old, he blows me away. He takes it seriously. He studies the craft of other YouTubers, reads book about it, and tries new things. What he's producing is way beyond his age. He...

You’re trying too hard. Don’t cute your logo.

Before I got into publishing, I worked as a small business consultant. I helped small businesses develop their brands and implement web marketing campaigns (website, social media, etc.). Becoming an author is exactly the same as developing a small business. Just like...

Should Christian writers use profanity in their stories?

There are about six words that are ever-present in the real world, but taboo within Christian culture. How do we, as Christian writers, tell good stories about the real world without these six words? Is it OK for Christian writers to include profanity in their...

Opportunity Cost: The Writer’s Guide

The math may be hard, but the concept is easy (and so important)! Plus 5 bad investments authors love to make. What is opportunity cost? You might hear this word thrown around in a business sense from time to time. Opportunity cost is the idea that if you invest in...